Turn Your Construction Expertise Into Useful Customer Content

Content marketing for construction companies is the strategy for construction services that is intended for audience education and fostering informed choices. This can be service pages, case studies, project stories, educational articles, industry content, location content, etc.

Most construction companies are not required to have a high volume blog. Instead of writing tons of meaningless posts, it is better to write a handful of informative articles that support your major service offerings. Case studies and service pages are usually high priority.

The best topics are usually found in customer questions, Sales conversations, project roadblocks, cost considerations, timelines, preparation, and common misconceptions. Related to your service offerings, these topics are often the most important and will bring the best results.

We conduct research from your subject matter experts and/or approved material prior to drafting. Your company reviews all services and claims before publication to verify accuracy. This ensures that we are able to maintain clarity while writing technically.

The desired publication volume is dependent on your objectives, other constructs of your business, your competition, and the current status of your site. It is best to publish consistently, but it is more important to publish articles that are both highly relevant and high quality.

Content can attract the right visitors, answer visitor questions, and direct visitors to service or contact pages. Content, on its own, will not create leads. Visibility, usability, demand, and follow-up all come into play.

There are changes that can help users understand what services are available on your website more quickly. Getting people to your website through organic search is a long-term process. It depends on the state of your website, the competition, the quality of improvement efforts you make, and how authoritative your website is.

The goal in content marketing is to create useful content for customers. The goal in SEO is to make your website more visible in the results that users find through organic search. Though the two often come together, they are different from one another.

Yes. We can assess the content that currently exists on the website and make our recommendations based on those pages for updating, expanding, combining, repositioning, or eliminating content. Content that is on the website should be kept if it is still useful.

Yes. We can create a project story with interviews, and other project notes that have been approved. Case facts must be verified by your team and approved before publishing.

Every page should have a clear object and topic, but we go for content that is actually useful to customers. Some content may focus on a search opportunity, while some may be more sales focused or answer a prospect’s question or communicate our experience.

Yes, we go through your current messaging and discuss with you how your company speaks with your customers. The tone can be direct or technical, can be informal or formal, as long as it is clear and consistent.

Publishing can be organized with your website team or can be included as part of a marketing engagement. The scope should be clear if we are responsible for formatting, adding images, internal links, metadata, and approval or if we are responsible for publishing.

First, we check your website, what services you offer, your audience, and what content you have. Once we have that, we come up with priority pages, and make a goal oriented plan for production.