Customer-Centric Websites Designed to Build Trust and Encourage the Next Step

Construction Web Design for Contractors

Most potential construction company customers take a look at your website build before requesting an initial consultation.

Potential customers want to answer the following questions for themselves: What do you offer? Where do you offer that service? What type of work do you do? Are you a company I can trust? If customers need to click around your website to figure that out, they are likely to leave your website without making contact.

Construction Lead Source builds construction websites that address these customer concerns. Our sites present your offered services, provide evidence, and help customers request the next step.

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Beautiful Website Design Can Still Lose Customers

Visual appeal matters, but it is only one part of an effective construction website.

An impressive looking website may still be able to conceal important features, load slowly on mobile, or force every customer to take the same path of the least resistance whether that be overly general pages or contact forms that require too much information. It may draw and sustain traffic, but not give customers the confidence to pick up the phone.

A website may contain the following problems:

  • Services explained in a convoluted manner
  • Context for project photos
  • Important pages buried in multiscreen navigation
  • Poor performance on mobile devices
  • Vague or lacking call to actions
  • Uncertain service area
  • Commercial and residential work integrated
  • Long contact forms
  • Insufficient trust signals
  • Repetitive text on multiple pages
  • No connection between website and lead calls
  • No clear way to track conversions

Design issues that need to be fixed, not just cosmetic changes.

Describe Your Web Issue And I'll Solve It!

We Design Construction Websites Based On Real Client Decision Making Processes

Clients usually don't hire a contractor after just reading one ad. Most clients browse through services, check locations, view sample projects, check experiences, view reviews, check the process, and see if it fits. The process for expensive projects is usually longer and requires more people.

We optimize our websites so clients can find the info they need fast:

  • Do they offer the service I need?
  • Do they work on the kind of project I have?
  • Does this company work in my area/city?
  • Does this company have experience with similar projects?
  • When I contact this company, what is the next step?
  • Do I know the next step?
  • Does this company look like an active and legitimate business?

Because our structure is customer-centric, search engines are able to interpret our websites easier as well.

Our Construction Web Design Services

Website Strategy

We start with your business rather than a design template.

We analyze the services you offer, your potential clients and projects, service areas, your current website, your sales process, and your business priorities and growth.

The strategy includes:

  • Target customers
  • Prioritized services
  • Service Area
  • Goals for conversions
  • Page requirements
  • Content
  • Project proof
  • Internal links
  • Routing of leads

The website should show the work your company does, not every possible construction search.

Website Architecture

A good structure shows potential clients how easy it is to find the information.

Architecture may include:

  • Homepage
  • Services hub
  • Individual service pages
  • Industries hub
  • Approved industry pages
  • Locations hub
  • Individual location pages
  • Insights
  • Case studies
  • About
  • Contact
  • Thank-you page

Each page gets its own purpose. We do not create multiple pages that fulfill the same purpose.

Custom Construction Website Design

Design should represent the work, clients, and market position of the company.

We use combinations of layouts, types of type, images and calls to action to help make important information more recognizable. The end objective is something original and professional that doesn't look like a construction template used by a hundred other construction business.

When developing the design, we consider:

  • Brand presentation
  • Customer priorities
  • Page hierarchy
  • Mobile experience
  • Optimized project photography
  • Readability
  • Trust
  • Conversion paths

We do not use visuals if there is empty space to fill.

Mobile Design

For most clients, the first time they view a contractor website is on their phone.

In the spirit of simplicity, here’s what users should be able to easily do on mobile:

  • Know the main service offering
  • Go through different site sections
  • View project photos
  • Read content comfortably without zooming
  • Call the business
  • Enter information on the contact form
  • Get back to main sections of the site

The mobile version of the site must be designed at the same time as the desktop version. It shouldn't be a smaller desktop version added on later.

Service Pages

Every main service should have info that helps a customer considering the service to make an assessment of the offering.

A good construction services page should include the following info:

  • The problem the service solves
  • The customer for the service
  • Sample projects
  • Main benefits
  • The process
  • Service limitations
  • Related evidence
  • The most common questions
  • The following steps

The construction services pages should be written in a friendly manner and should not include repeated company introductions that use the same keywords.

Industry Pages

Industry pages give a company the ability to talk about the problems and purchases of customers with different projects.

A customer in the roofing industry may care about the inspection, materials, and how the material will be exposed to the weather. A customer in the home building industry may care about the materials, the planning, the budget, and the length of time it will take to build. A customer in the management of a commercial property may care about the time it will take to get the product built.

Industry pages must have differences from one another. They cannot be just rewritten service descriptions.

Location Pages

Location pages must show markets that the business serves.

Each page can show the work the business does in that area, the services offered, the areas that the business covers, and the customers in that area. We recommend having one useful page per location instead of a service-by-city matrix.

This will stop a website from having many nearly identical pages, and will reduce keyword cannibalization.

Project Galleries and Case Studies

An attractive collection of photos from a project is only part of what people look for.

A quality project example should show the following:

  • Service type
  • Project location
  • Project condition
  • Customer goal
  • Service completed
  • Project constraints
  • Materials and service methods
  • Project results

Case studies may go into even greater detail by showing the problem, the plan used, and the confirmed outcome.

Conversion Planning

A Conversion is an action you want a website visitor to take.

Depending on the business, that action could be:

  • Calling the office
  • Requesting a quote
  • Booking a consultation
  • Sending proposed project details
  • Checking on service availability
  • Inquiring about your service and beginning a business discussion

We strategically place calls to actions where the website visitor will naturally need them. We refrain from making every section of the website an overly aggressive sales pitch.

Contact Forms

A form should collect enough information to provide the next step of the process with the minimum amount of friction.

The form could include the following fields:

  • Name
  • Contact information
  • Service needed
  • Project location
  • Project Type
  • Estimated Timeline
  • Short Description

If there are further requirements we can continue comprehensive qualification after the first response.

Lead Tracking & Follow Up

Our work on a website doesn't end when a prospect fills out a form.

We can set up the contact path, complete tracking, trigger alerts and build a lead-handling system so the right person is notified when an inquiry is submitted.

CRM and Lead Follow-Up

SEO-Ready Structure

While web design and SEO are closely related, they should remain distinct services.

A search-ready website can include:

  • A clear URL hierarchy
  • A clear navigational system
  • Modifiable page titles and metadata
  • A clear, unique H1 for each page
  • Internal linking
  • Image alt text
  • Optimized mobile performance
  • XML sitemap functionality
  • Structured Data
  • Canonical URL Control

A search-ready website gives your SEO strategy a stronger technical and structural foundation. Clear page architecture, crawlable content, internal linking, metadata controls, and mobile performance make it easier to implement an ongoing Construction SEO strategy.

Construction SEO

Better Construction Website Benefits

01

Site with easier to read pages

Easier for customers to tell if your company will take on their project.

02

Build Trust Before First Call

Confidence building: real projects, customer reviews, employee info and plain language ought to do the trick.

03

Attract better fit queries

Discourage bad leads with accurate service, project and location information.

04

Mobile improvement

Clear and fast mobile sites inspire visitors to call or submit data without unwanted extra steps.

05

Improve search visibility

Helpful content on logical site pages makes your SEO efforts more worthwhile.

06

Better advertising

Focusing your PPC advertising efforts on specific landing pages can help deliver relevant information to your visitors.

07

More valuable sales calls

With construction website design, customers can call you with better insights and understanding of the services offered.

08

Central place of company information

Your website becomes a much more reliable company information source than directories or social media.

Our Construction Web Design Process

Contractor and web designer reviewing a construction website on a desktop monitor
  1. 1

    Business Discovery

    We learn your services, customer details, locations, priorities, and sales processes.

  2. 2

    Existing Website Evaluation

    We identify what should be kept, improved, removed, or reorganized.

  3. 3

    Page and Conversion Evaluation

    We determine the purpose and architecture of each page, the customer action, and internal website links.

  4. 4

    Content Preparation

    We sort and verify data for the service, company info, project, and draft calls to action.

  5. 5

    Design and Development

    We build the signed off pages for both desktop and mobile use.

  6. 6

    Review and Revision

    Your team checks the business validity, services, locations, project details, and conversion paths.

  7. 7

    Testing and Launch

    We test forms, links, navigation, mobile layouts, redirects and tracking before launch.

  8. 8

    Post-Launch Review

    We monitor the site for technical issues and review how visitors use the site’s key pages.

Plan Your Construction Website

Different Website Structures for Different Industries

Roofing Companies: Roofing websites may need to create pages for the different services offered, residential and commercial roofing, roofing repairs vs roofing replacements, roofing inspection services, roofing services offered, roofing materials, etc. with examples of each type of service offered.

Home Builders: Websites for home-builders may need to have a clear website structure that describes the process they provide, the services they offer, and the services they are qualified to provide in the areas they serve, as well as a structure that describes the land services they provide based on budget and timeline.

Landscaping Companies: On a website for landscaping, design, and installation services, it may be helpful to have a page for the outdoor living and maintenance services offered along with a clear description of the services offered.

General and Specialty Contractors: General contractors, remodelers, HVAC companies, plumbers, electricians and concrete contractors need website structures based on how customers search for and compare services.

Contractor and designer discussing the website plan.

Useful Website Case Studies

A good case study should contain more than a screenshot.

It explains:

  • The existing problem with the website
  • Customer and project priorities
  • Changes in architecture
  • Changes in content
  • Changes in Conversion, if any
  • The period for which the changes have been in effect
  • The results achieved
  • The major constraints, if any
Construction company website displayed on desktop and mobile devices

Is it Time For a New Website?

Your construction company could benefit from a new website for one of the following reasons:

  • Current site is not mobile friendly
  • Services are not all listed, or are unclear
  • Project work is listed poorly
  • Pages take too long to load
  • Something has changed regarding the direction of the company/service areas
  • Forms are not working properly
  • The marketing campaign landing pages are ineffective
  • The website doesn’t allow for specific SEO
  • Your company cannot edit the website

Even though a complete rebuild is not required, a new construction website might still be beneficial due to the following:

  • The current site is optimized
  • Some pages are in need of a small update
  • There is no navigation issue
  • The construction site design is adequate
  • A fix is able to be made to resolve outstanding website issues
  • Content can be added without difficulty

Before we consider a large scale website redesign we thoroughly review the existing construction website for you.

Frequently Asked Questions

What do you mean by construction website design?

Construction website design involves understanding services, project proof, service areas and the competitive nature of contractor selection.

What is the cost of a construction website?

Cost is dependent on the number of website pages, design, content, functionality and integrations as well as the condition of the current website. A design outline is necessary to provide a cost estimate.

How long does it take to make a contractor website?

Contractor website build time is dependent on the number of pages, integrations and the complexity of the design, as well as the level of content readiness and feedback.

Should we rebuild our current site?

Generally, no. However, we evaluate each case on an as-needed basis to determine what areas need enhancements, such as page focus and content, speed and optimization, and conversion. As such, we perform a thorough evaluation of the existing site to determine a rebuild strategy.

Will the site be mobile responsive?

Yes. We design towards all screen dimensions from desktop to mobile.

Will we have the ability to edit the site?

This depends on the selected platform and approved settings. Editing access, training, and maintenance should be defined prior to launch.

Do you provide the content for the site?

Depending on the description, content development may be part of the overall service. However, all details of services, service locations, and other claims and project-related content must be accurate.

Do you provide site imagery?

Depending on the overall description, site photography or content may be part of the overall service. Real project-related photographs are much more compelling.

Will the site be optimized for search?

Web design and SEO are separate services, but they overlap in important areas. We can build the website with a search-ready structure, including crawlable pages, logical navigation, mobile-friendly layouts, metadata controls, internal-linking opportunities, image optimization, and technical foundations that support an ongoing SEO strategy.

Do you provide advertising landing pages?

Yes. Dedicated landing pages for a particular service or offer can be designed.

Do you provide a connection from the site to our CRM?

Depending on the selected systems, integrations may include site, CRM, and lead routing.

Who owns the site after completion?

Ownership of the site, hosting, accounts, and maintenance should be defined in the contract.

What should we expect when redesigning a site in regards to rankings?

A ranking shake-up may occur should a significant number of URLs, content, links or installations be changed. In that case, efforts need to be planned to preserve the site’s key pages, redirects and to monitor the search performance of key search terms.

What information do you need?

We might need specifics about your service offerings, location, business, project images, customer reviews, your team members, access to your site and the trial users who handle calls on a daily basis.

What will happen when the website goes live?

Once the website is launched, the following may be necessary: technical reviews, testing of forms, tracking feedback given on reviews, updates to the content, ongoing optimization and maintenance, only if so instructed.

Ease the Burden to Contact You

Potential clients should gain value by visiting your company website.

They should know who you are, where you’re located, what you do, and how you can be contacted.

Let us know what issues your website has, and what goals and objectives your new website will help you achieve.

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